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The Creative Director, Design & Brand - 67089BR

Primary Location: Wellesley, MA
Additional Locations: MA-Wellesley
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Description:
The Senior Creative Director, Art, Design & Brand role is a hands’ on, high energy role for a leader who approaches every assignment with a desire to elevate the work and deepen the meaning of our brand expression. Central to the role is a passion for the continued development, expansion and employment of a team of designers/art directors that encompasses a broad spectrum of experience levels and seniority. Beyond this, the work itself covers the creative gamut from the conceptual to the highly tactical, advertising to collateral, events to signage, video to identity systems. A key leadership role within the agency, the ideal candidate will be as comfortable working with senior corporate executives as they are leading a brown bag lunch discussion with team members on the latest in design thinking. As such, the Senior Creative Director, Art, Design & Brand must exhibit outstanding creative judgment, the ability to lead other designers in the development of best in class solutions, a user-centered mindset, and a tireless desire to create emotionally powerful experiences that deliver on the larger Aetna Brand Promise.


Fundamental Components:
Leadership
  • Partners with account, project management and other creative leaders to scope out projects, best align tasks with team talents and availabilities, supervise the development and presentation of solutions, and ensure that projects accomplish their goals.
  • Plays a visible creative leadership role both internally, within the agency, and externally, across both the larger Aetna and CVS Health enterprises as well as the larger creative community.
  • Works harmoniously with others to get jobs done and leads the team in a collaborative fashion
Design Direction
  • Directs overall creative concepting for a broad swath of the agency’s design and brand experiences
  • Ensures that all output is aligned with the larger Aetna brand promise and conforms to the existing Aetna brand identity standards
  • Builds strong relationships with clients; perceived as credible, trusted advisor
  • Directs complex, large-scale project activities and effectively leads and manages work of the design team.
  • Hands-on expertise with design, layout, concepts, and broadcast production.
  • Exhibits broad understanding of traditional and emerging creative technologies
  • Directs team members to continually raise the bar with new interpretations of the brand standards and out-of-the box approaches that expand and deepen the brand experience.
Staff Development
  • Celebrates team and individual successes and creates a safe environment for constructive feedback
  • Constructively helps and coaches team in their professional development through informal and formal feedback sessions, as appropriate
  • Demonstrates a real sense of caring for the teams professional and personal well being
  • Nurtures a culture that is fun to work in and helps build an open creative community


Background Experience:
BACKGROUND/EXPERIENCE desired:
  • Internal agency experience desired
  • Demonstrated creative conceptualization skills
  • Proven design system expertise
  • Minimum of 10+ years of professional level experience
EDUCATION
  • Bachelors degree or higher


Additional Job Information:
The role is a senior leadership position and so requires both an executive presence and the ability to see the larger picture, contextually understanding where individual projects fit into the larger enterprise goals. In parallel, this is a role where one has the opportunity to not only manage an entire job function, but also play a truly pivotal role in the larger enterprises mission to change Heatlh Care in America.

Required Skills:
Leadership - Anticipating and Innovating, Leadership - Creating a World Class Workforce, Leadership - Developing and Executing Strategy

Desired Skills:
General Business - Communicating for Impact, General Business - Consulting for Solutions, General Business - Maximizing Work Practices

Potential Telework Position:
No

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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