Strategic Brand Manager - 59338BRPrimary Location: Wellesley, Massachusetts
Additional Locations: MA-Wellesley, NY-New York, RI-Woonsocket Apply
59338Fundamental Components: - Develops and executes branding strategies to meet business goals as indicated by the Directors.
- Acts as a strategic advisor to contribute to the development of company objectives.
- Effectively implements integrated brand strategies and programs that result in inspirational and differentiated customer experiences.
- Provides thought leadership and direction for branding solutions.
- Develops the branding strategy and implementations plans working in collaboration with the management team.
- Develops, executes and monitors the brand strategy and supporting activities.
Background Experience: - 10+ years of brand strategy, management or activation experience (areas of expertise: brand strategy, naming, & architecture, brand identity, & governance)
- Experience in Branding or Marketing Agencies, or Management Consulting roles
- Experience in program, project, and vendor management.
- Master's degree preferred
Functional - Marketing/Strategy development/7-10 Years
Technical - Desktop Tools/Microsoft PowerPoint/More Than 10 Years/End User
Technical - Desktop Tools/Microsoft Word/More Than 10 Years/End User
Technical - Desktop Tools/Microsoft Outlook/More Than 10 Years/End User
Telework not available for this position.
Additional Job Information: Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Potential Telework Position: No Percent of Travel Required: 10 - 25% EEO Statement: Aetna is an Equal Opportunity, Affirmative Action Employer Benefit Eligibility: Benefit eligibility may vary by position. Click here to review the benefits associated with this position. Candidate Privacy Information: Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Jobs for you
Recently Viewed Jobs
You do not have any recently viewed jobs
Your Saved Jobs
You do not have any saved jobs
Sign up for Job Alerts
Join our Talent Community
At Aetna, we are pioneering a total approach to health and wellness and we need talented candidates like you to join our team. Become a member of our talent community to be the first to know about career initiatives that match your skills and interests as they become available, in addition to details on upcoming events, networking opportunities, and news about Aetna.
Join Our Talent Community
Sign up to receive information about job openings that are tailored to your skills and interests. Plus, get the latest career news from Aetna.