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Sr. Copywriter - 66014BR

Primary Location: Wellesley, MA
Additional Locations: MA-Wellesley
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Description:
Responsible for leading cross-functional work groups (copy and production), the Sr Copywriter drives the conceptual development of creative solutions for projects including print collateral, digital, video, websites, events and presentations.


Fundamental Components:
Develops original creative assets for print/digital creative projects that bring together copy and design elements. Leads ideation sessions that result in the development of new and relevant creative solutions. Promotes inter-disciplinary collaboration. Responsible for ensuring that all output is in alignment with the larger Aetna Brand promise and conforms to the principles underlying the Aetna Brand Identity standards. Plans, establishes, and implements the ideation, production, and delivery of industry leading creative solutions that exceed client expectations.


Background Experience:
Strong portfolio demonstrating strategic thinking and conceptual skills. .7+ years creative experience (external agency experience a big plus). Expertise in writing/concepting for multi-channel marketing that can work across different media. Advertising awards (One Show, CA, Cannes, Hatch) are a huge plus.

Required Skills:
Leadership. Anticipating and Innovating, collaborating for results, and honed presentation skills. Must be a self-starter that is eager to take a brand to the next level.

Desired Skills:
General Business - Communicating for Impact, General Business - Ensuring Project Discipline, General Business - Turning Data into Information



Required Skills:
Leadership - Anticipating and Innovating, Leadership - Collaborating for Results, Leadership - Creating a World Class Workforce

Desired Skills:
General Business - Communicating for Impact, General Business - Ensuring Project Discipline, General Business - Turning Data into Information

Potential Telework Position:
No

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Click To Review Our Benefits (PDF)

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