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Programmatic Display Channel Manager

Primary Location: Wellesley, MA
Additional Locations: MA-Wellesley
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Description:
Programmatic Display Channel Manager
This channel manager will be responsible for managing digital advertising and direct response initiatives served on programmatic Display channels. They will collaborate with the Media team and agency partner to oversee display marketing programs and continually improve upon KPIs. The ideal person for this role has hands-on experience planning and executing campaigns, a deep understanding of the display/programmatic ecosystem, and an analytical eye when it comes to measurement and incrementality.


Fundamental Components:
Responsibilities
Leads development, implementation, and optimization of programmatic campaigns to successfully execute the defined strategy and achieve business results
Work closely with internal and external teams to understand and communicate the technical requirements of campaigns.
Grow our functional understanding and proficiency within the programmatic ecosystem to allow for further efficiencies
Partner with media and analytics teams to determine DMP audience strategies with an emphasis in developing nuanced creative for alignment with audience targets and behavior
QA / Troubleshoot issues and proactively seek to prevent delivery and performance concerns
Set performance goals, measure for success, and adjust plan to deliver against growth agenda
Recommend new marketing tactics and techniques to retain and drive new customer acquisition
Demonstrated ability to continuously learn and incorporate feedback to improve processes


Background Experience:
Requirements
Bachelor's degree preferred
7+ years of digital media experience with focus in programmatic display
Determine spend allocation by ad format (banner, RM, video, native) for a given KPI
Experience with DSPs (DV360, TradeDesk, Media Math etc.)
Leveraging a DMP for targeting 1st, 2nd, 3rd party data
Dynamic Creative Optimization (DCO) experience a plus
Knowledge of how to optimize using viewability and brand safety
Strong analytical skills; ability analyze raw data, draw conclusions and develop actionable recommendations


Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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