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Production Designer

Primary Location: Wellesley, MA
Additional Locations: MA-Wellesley


The production graphic designer is someone who is highly technical in their approach to layout and release of design assets. The production designer will be responsible for the design and development of accessible, responsive well-designed HTML email and other digital marketing deliverable. Candidate thrives in a fast-past but collaborative environment. Develops HTML email, web graphics/animations and marketing collateral. Works quickly and effectively and continually finds ways to improve personal efficiency through deep understanding of design software and other digital tools. Solid design fundamentals are a must. Proficient at retouching photos using Adobe Photoshop required. The candidate must have a the ability to correctly prepare digital assets for release/distribution. Ability to follow and design within corporate brand standards is essential.

Fundamental Components:
Key responsibilities
  • Designs and implements email templates and content blocks (in line with Aetna’s brand standards) utilizing and building on best practices for email design
  • Provides branding direction and adherence to standards, maintains templates and guidelines
  • Edits/optimizes brand photography that is brand appropriate and cost effective
  • Works closely with Aetna’s in house digital designers in maintaining and updating email template/design consistency across the board.
  • Designs for A/B and multivariate tests on an ongoing basis
  • Proactively identifies opportunities for process improvement and reducing execution complexity
  • Designs online banner ads both animated and static
  • Understands and applies fundamentals of good layout design including typography, color and layout hierarchy for a good user experience for the end user
  • Ability to build responsive HTML and CSS code for email while understanding core email constraints in regards to platforms and clients
  • Experience in building email with a drag and drop email builder, particularly Exact Target a plus
  • Focused and flawless development in building production files. Works directly with the design production team to output proofs as well as collect and deliver final files
  • Contribute to conceptual thinking, designing layouts
  • Works with all levels of Creative leadership to ensure technical quality and continuity
  • Delivers tasks on time and on budget
  • Ability to source and effectively chose photos and other digital assets to be used in design
  • Using Adobe InDesign lays out and edit marketing collateral

Background Experience:
Skills and knowledge required
  • Willingness to be flexible and respond to quickly changing priorities
  • Balance between creative and technically minded
  • A quick learner when it comes to platforms, systems and new processes
  • Works well with project managers, proofreaders, designers and writers
  • Ability to research new tools and solutions for complex client challenges
  • Experience working with workflow/project management tools is a plus
  • Experience in building email with a drag and drop email builder, particularly Exact Target a plus

Functional Skills:
Communication - Design production - electronic, Communication - Design production - print

Technology Experience:
Multimedia - Adobe Illustrator, Multimedia - Adobe Photoshop

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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