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Lead B2B Analytics Consultant

Primary Location: Wellesley, Massachusetts
Additional Locations: MA-Wellesley
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Description:
Aetna's Commercial Sales Analytics team is seeking an analytics consultant to partner with Aetna's sales leadership in developing a strategy to increase sales and retain existing clients, translate the strategy into an operating plan, collaboratively execute the plan, measure success, and continually innovate to drive new opportunities.

Typical work for this role includes interviewing stakeholders to identify opportunities, developing testable hypotheses, extracting and analyzing data to test hypotheses, distilling insights into business-friendly output, making actionable recommendations, and enabling implementation through communication and tools.

Fundamental Components:
Consultative problem solving (40%):
  • Uncover opportunities for analytics to drive sales growth through interactions with stakeholders
  • Devise sales growth strategies though analyses focused on opportunity sizing, lead prioritization, retention, product alignment, and sales force alignment and efficiency
  • Deploy multi-week engagements working with sales teams to develop tailored market strategies and operating plans
  • Engage business stakeholders throughout engagements to ensure project success; nimbly adjust project plans as needed to react to shifting priorities
  • Track and measure success; continually improve on methodologies
  • Use agile product development techniques to help design and promote sales effectiveness tools; gather feedback to improve ease-of-use and utility of these tools.
Data analytics (20%):
  • Mine sales, product, customer, and distribution data to develop diagnostic and predictive analyses
  • Generate insights using various analysis and modeling techniques ranging from heuristic to predictive
  • Work across multiple data and analysis platforms, including Hadoop, R, Python, etc to power data extraction and analysis
Communication (30%):
  • Clearly articulate findings from analyses, both verbally and visually, to both technical and non-technical audiences
  • Anticipate needs of stakeholders in different levels of the sales organization, and encourage behavior change to incorporate data-driven decision making through tailored influencing skills
  • Independently create and deliver compelling presentations
Leadership (10%):
  • Exhibit a self-starter, innovative mindset
  • Mentor and lead more junior colleagues as part of a larger team
  • Set clear, measurable professional goals and work with the team to meet them




Background Experience:
  • 6+ years of experience in one or more of the following areas: management consulting, retail/consumer analytics, financial analysis, project management, operations management, and marketing.
  • Demonstrated experience with development of sales effectiveness and B2B growth strategies through analytics with measurable outcomes; direct experience with account segmentation, lead scoring, account retention, and/or sales force optimization is preferred
  • Proficiency with SQL
  • Experience working with visualization platforms (e.g. Tableau).
  • Knowledge of R and Python is a plus


Additional Job Information:
Preference for Wellesley, MA (10 miles west of Boston); New York City and Hartford, CT are additional possibilities

Potential Telework Position:
No

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests

Click To Review Our Benefits (PDF)

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