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Organic Lead Generator (61584BR)

Primary Location: Tulsa, Oklahoma
Additional Locations: OK-Tulsa
CareFree Insurance, Aetna's FMO is hiring a Organic Lead Generator who will be responsible for generating digital leads for CareFree Insurance Services. Plans and executes digital lead generation programs using CareFree’s digital platforms.

Ideal candidates will be local to Tulsa, OK. Opportunity can be work from home as well in the area.

Fundamental Components:
  • Build multi-channel (provider, agency, agent, direct-to-consumer, etc) lead generation through web, social media, email, telephone and print for CareFree Insurance Services.
  • Maintain lead database for cataloging and segmentation
  • Create digital marketing campaigns for CareFree Insurance Services that create web traffic, generate leads, and convert users to sales.
  • Drive the strategy and implementation of CareFree’s lead generation programs and campaigns
  • Play a key part in the decision-making process on how, when, and where to obtain leads for CareFree Insurance Services.
  • Optimize marketing pages, emails, and social media campaigns to meet goals
  • Segment and target leads based on data capture
  • Ability to build basic campaigns using HTML and CSS
  • Build reports and dashboards using data from campaigns and databases
  • Present reports to CareFree internal and external teams

Background Experience:
  • Strong technical skills and proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook, etc.). Strong work management and service skills.
  • Self -starter accustomed to working independently in high paced and creative environment
  • Able to communicate effectively to management and business partners in a formal & structured written and oral format.
  • Ability to work collaboratively across many teams, prioritize demands from those team, synthesize information received, and generate meaningful conclusions.
  • 5+ years’ managing and executing lead generation campaigns
  • Understanding of ad networks and pay-per-click
  • Proven experience managing and segmenting large datasets
  • Ability build reports, dashboards, and presentations using data
  • Basic knowledge and skill using HTML, CSS, SQL
  • Tableau experience a plus
  • Salesforce experience highly preferred

Functional Skills:
Communication - Web content & applications management, General Management - Data analysis & interpretation, Marketing - Strategy development, Project Management - Project Leader

Technology Experience:
Desktop Tool - Microsoft Outlook, Desktop Tool - Microsoft PowerPoint, Desktop Tool - Microsoft Word, Desktop Tool - TE Microsoft Excel, Development Language - SQL

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Click To Review Our Benefits (PDF)


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