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Strategic Marketing Director

Primary Location: St Louis, Missouri
Additional Locations: MO-St Louis
The Strategic Marketing Director provides strategic expertise related to their aligned Territory/Markets, Segments, and functions in support of the development and execution of marketing strategies and go-to-market plans that will drive member acquisition and retention. This role strengthens Aetna’s brands by achieving and executing on a cross-segment, holistic view of market to expand our business while building trust and loyalty with our members.

Fundamental Components:
• Direct accountability as the business’s strategic marketing consultant- Markets

• Direct accountability for delivery of holistic, integrated marketing plan aligned to Market

• Identifies and executes on opportunities to drive new thinking, innovation and cost efficiency into marketing approach through new or enhanced solutions/programs and tactics designed to achieve market growth.

• Leads cross-functional work teams in a highly matrix environment; navigates and drives results through close collaboration with internal marketing and business partners (Local market, Product, Field Marketing, Enterprise Activation, Agency, Digital Programs, Martech, Enterprise Media, Branding) to enable integrated planning and execution of marketing strategy

• Aggregates local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities to influence and define local marketing strategy.

• Proactively anticipates and adjusts for business and/or regulatory issues in marketing planning, based on an in-depth understanding of the local environment.

• Establishes processes to track quantitative and qualitative results of campaigns, events, and other programs; interprets results and adjusts approach to maximize segment/business growth opportunity and ensure value of investments.

• Integrates data and analytics to create frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats. Leverages insights to inform acquisition and retention strategies.

• Drives the localizing of an integrated product/services Value Story for all audiences.

• Establishes and maintains collaborative partnership between the market business leaders, and Aetna marketing

Background Experience:
- 10+ years of experience, 3-7+ years of experience as SME
- Bachelor’s degree, MBA or related master’s degree desired.
- Strong strategic, critical thinking, and conceptual abilities; ability to lead unit’s strategic planning discussions
- Ability to influence others and interact with all levels of the organization. Negotiating, influencing, and change management skills.
- Outstanding written and verbal communication skills, including listening and ability to explain complex ideas and technologies, and writing and presenting formal presentations.
- Ability to work collaboratively through various department and functions. Promotes a culture of proactive teamwork.
- Ability to prioritize multiple simultaneous projects with little assistance and execute programs and projects from start to finish.
- Experience managing both cross functional/matrix teams and teams of direct reports.
- Data- and results-driven marketer; Shapes content & strategy according to experience with direct to consumer (DTC) or business to business to consumer (B2B2C) best practices in both digital and traditional channels
- Experience in program management and vendor management - Ability to coordinate activities, collectively set strategies and monitor progress.

Required Skills:
General Business - Communicating for Impact, Leadership - Collaborating for Results, Leadership - Developing and Executing Strategy

Desired Skills:
General Business - Demonstrating Business and Industry Acumen, Leadership - Anticipating and Innovating, Sales - Knowing Markets

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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