Digital SpecialistPrimary Location: Shanghai, China
Additional Locations: CHN-Shanghai Apply
Ability to execute and support digital assets for business and operational
initiatives, including content reviews, updates, and maintenance.
Understands web analytics, user experience concepts, content
management, email, and other digital products. Learns and applies Aetna’s
brand and digital guidelines. Serves as a guide to business partners
through digital initiatives as a SME and clearly articulate how to execute
using the available digital tools. Collaborates with subject matter expert
and stakeholders for content, reviews, and project requirements
Understands and applies any legal and regulatory requirements. Ability to
work with other members of the org across lines of business. Works with
marketing leadership to determine execution steps for digital campaigns
across the organization. Ability to solve business problems in a creative,
innovative way leveraging. Strong communication and analytical skills
around problem solving. Provides informal guidance to colleagues;
responsible for portions of projects with guidance and direction.
Contributes to the resolution of moderately complex problems; analyzes
possible solutions using expertise, judgment and precedents. Contributes
to the achievement of team objectives.
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