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Strategic Marketing Director

Primary Location: Seattle, WA
Additional Locations: WA-Seattle
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Description:
Responsible for functioning as a strategic partner and building the end to end marketing strategy for a Local Market client. Demonstrates a deep understanding of and co-owns the business strategy with a client, acting as a marketing thought leader.

Fundamental Components:
  • Develops and owns the complex Marketing strategy that identifies longer term opportunities to provide competitive advantage for one or more lines of business.
  • Acts as a strategic advisor and uses expert level marketing skills to contribute to the development of strategic company objectives.
  • Identifies and executes on opportunities to drive new thinking, innovation and cost efficiency into marketing approach through new or enhanced solutions/programs and tactics designed to achieve market growth.Executes integrated campaigns that deepen market presence and drive results.
  • Develops a holistic view of target consumer segments & the member journey to influence the customization campaigns as relevant.
  • Leads cross-functional work teams in a highly matrix environment; navigates and drives results through close collaboration with internal marketing and business partners
  • Makes data driven recommendations that influence the strategy of the organization.
  • Anticipates and solves strategic and high-risk business problems with broad impact on the business area by applying leading-edge theories and techniques to recommend solutions.
  • Drives results by shaping content & strategy according to experience with direct to consumer (DTC), business to business (BTB) or business to business to consumer (B2B2C) best practices in both digital and traditional channels.
  • Creates frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats.
  • Provides analyses and/or recommendations regarding Health marketing priorities and resource allocations to geographic markets, market segments, products, or programs.
  • Identifies and capitalizes on differentiated capabilities to create custom, impactful value propositions


Background Experience:
  • 10+ years of experience, 3-7+ years of experience as SME
  • Bachelor’s degree - MBA or related master’s degree desired.
  • Strong strategic, critical thinking, and conceptual abilities; ability to lead unit’s strategic planning discussions
  • Ability to influence others and interact with all levels of the organization. Negotiating, influencing, and change management skills.
  • Outstanding written and verbal communication skills, including listening and ability to explain complex ideas and technologies, and writing and presenting formal presentations.
  • Ability to work collaboratively through various department and functions. Promotes a culture of proactive teamwork.
  • Ability to prioritize multiple simultaneous projects with little assistance and execute programs and projects from start to finish.
  • Data- and results-driven marketer; Shapes content & strategy according to experience with direct to consumer (DTC) or business to business to consumer (B2B2C) best practices in both digital and traditional channels
  • Experience in program management and vendor management - Ability to coordinate activities, collectively set strategies and monitor progress.


Required Skills:
General Business - Demonstrating Business and Industry Acumen, Leadership - Anticipating and Innovating, Leadership - Collaborating for Results

Desired Skills:
Leadership - Driving Strategic and Organizational Agility

Potential Telework Position:
No

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)

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