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DSNP Community Sales Liasion

Primary Location: Richmond, VA
Additional Locations: VA-Richmond
Responsible for driving the generation of sales leads and health plan awareness by contributing to, executing and monitoring strategic plans which include community outreach, relationship building, sales seminars, outreach activities, and public relations programs.

Fundamental Components:
Partners with sales and operations teams to create a strategic plan for community engagement and lead generation in designated geography. Identifies and prioritizes outreach to community-based organizations for engagement to support sales pipeline and promote health plan presence in designated geography. Develops and maintains relationships with the surrounding community organizations. Promotes health plan visibility and works to create a positive image of the company. Plans and facilitates outreach activities, special events, and presentations to generate sales leads in support of the health plan’s sales and membership growth goals and increase awareness of the health plan’s presence in the community. Coordinates all event logistics including reserving space, catering, communication, distributing materials, facilities support and coordination with marketing to support proper advertisement of events. Ensure coverage of all event activities from event set up to break down. Collects, analyzes and reports data on current and prospective events and sales leads. Maintains overall community engagement budget for designated geography. Maintains compliance with the marketing guidelines of relevant the state laws and federal regulations. Determines type of event as defined by CMS and files events appropriately with CMS based on the Managed Care Marketing Guidelines. Obtains sales leads (consent to contact cards, etc.) and ensures they are appropriately documented in sales management system. Delivers individual or group presentations to potential members.

Background Experience:
3‐5 years of experience in event planning and community development building key contacts. 3‐5 years of experience with Medicare/Medicare Advantage. Demonstrated relationship management skills; capacity to quickly build and maintain credible relationships at varying levels of the organization simultaneously. Effective communicator including written skills as well as ability to present in front of large groups. Strong organization skills, creativity and member focused approach. Strong analytical skills and experience creating and maintaining a budget.

Additional Job Information:
Opportunity to engage with the community to support health awareness for a growing business.

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

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