Broker Digital EnablementPrimary Location: Princeton, NJ
Additional Locations: NJ-Princeton Apply
Manages a team of external statisticians/analysts supporting development and implementation of analytical framework, tools, and processes enabling marketing managers to optimally allocate their budget within specific channel and/or segments. Identifies relevant techniques, procedures, and methodologies to evaluate new and existing programs leveraging array of data sources.. Actively involved in the development of new procedures and products.
65732Fundamental Components: Manages an external team of statisticians/analysts (on and/or off shore) in executing day to day operations of the team with emphasis on supporting specific line of business (eg. Small Group, Medicare) in order to provide data driven decision making process for maximizing return on marketing investment. Formulates and implements long term modeling initiatives (eg. predictive modeling, segmentation, price elasticity, life time value) as well as other relevant advanced analytical procedures. Identifies and leads analytical process improvement initiatives including, but not limited to, data sources, targeting techniques, test and learn initiatives, reporting and monitoring of marketing campaigns and efforts. Partner with other functional teams to identify and develop analytical tools necessary to execute new strategies and initiatives. Lead and build statistical models (eg. response, profitability, life time value, etc) for different products and channels by applying advanced statistical modeling techniques such as logistic regression, ordinary linear regression, generalized linear models, etc. Develops customer and portfolio segmentation by applying different segmentation techniques such as CHAID, k-mean clustering, hierarchical clustering, etc. Background Experience: Strong analytical skills used to identify and resolve problems.1 or more years of experience in analytical role supporting marketing analytics in the healthcare insurance or consumer finance industry.Excellent written and verbal communication and presentation skills.Ability to conceptualize business problems, execute solutions, and present findings in a simple manner.Ability to utilize statistical and/or technical tools to analyze and solve business problems.5 or more years of experience using SAS, SQL.Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.Experience in manipulating large datasets and samples.7+ years of directly relevant experience in quantitative business analysis role(s) (preferably in the insurance industry or consumer finance industry). BS or MS degree in a relevant quantitative area such as, but not limited to, Mathematics, Statistics, Computer Science, Engineering, Economics, Finance, Business, Physics, etc. Additional Job Information: As a key role within our broker digital tools enablement team, exceptional opportunity for the right candidate with strong ability to conceptualize business problems, execute solutions, and communicate with our sales channel in a clear and non technical manner. Ability to utilize statistical and/or technical tools to analyze and solve business problems Required Skills: General Business - Ensuring Project Discipline, Leadership - Developing and Executing Strategy, Technology - Selecting and Applying Technology Solutions Desired Skills: General Business - Demonstrating Business and Industry Acumen, Leadership - Collaborating for Results, Technology - Developing Competitive Technology and Architecture Functional Skills: Information Management - Object Relational Database Systems (ORDMS), Information Management - Statistical and data model designs, Marketing - Dbase marketing, Marketing - Direct marketing Technology Experience: Database - IMS (Information Management System), Development Tool - Imaging Systems, System Management - Technical Troubleshooting Potential Telework Position: Yes Percent of Travel Required: 10 - 25% EEO Statement: Aetna is an Equal Opportunity, Affirmative Action Employer Benefit Eligibility: Benefit eligibility may vary by position. Click here to review the benefits associated with this position. Candidate Privacy Information: Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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