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Retail and Supplemental Medicare Marketing Manager - 60681BR

Primary Location: Hartford, CT
Additional Locations: CT-Hartford, MA-Wellesley, NY-New York
Leads and collaborates with multiple functions or units; develops and sets some of the strategy for a variety of areas/units/need. Is accountable for department's contribution and managing marketing programs to help achieve segment goals. Could be for an individual with high impact and a lot of responsibilities across departments.

Responsible for developing and driving the following marketing programs:
- Retail
- Medicare Supplemental (acquisition & retention)

- Ancillary

Fundamental Components:
• Manages collection and validation of information (from internal sources or through managing outside vendors) to make strategic marketing decisions and plans
• Implements marketing strategies and plans
• Analyzes and interprets internal, market and competitor information utilizing technology as appropriate; identifies underlying drivers of change and trends as base for future scenarios
• Works closely with key stakeholders, understanding their business model, people and processes and how best to achieve overall business goals. This requires excellent people skills and the ability to present Medicare best practices to the partner(s).
• Lead project management across internal and external stakeholders.
• Management of programs and events including tracking costs, budgets and materials
• Interacts with senior management in effective dialogue
• Incorporates testing opportunities in media and message and looks for opportunities to optimize marketing spend.
• Has the ability to be flexible and manage multiple projects that vary in size and scope

Background Experience:
  • 5-10 years of multi-channel direct marketing experience
  • 3-7+ years of experience in Medicare Marketing or similar
  • 2-5+ years of retail experience (Preferred but not required)
  • Experience working in highly regulated industry a plus.
  • Excellent attention to detail.
  • Proven ability to work in fast paced environment.
  • Bachelor's degree or equivalent experience.

Required Skills:
Leadership - Collaborating for Results, Leadership - Developing and Executing Strategy, Leadership - Driving a Culture of Compliance

Desired Skills:
General Business - Demonstrating Business and Industry Acumen, General Business - Ensuring Project Discipline, Leadership - Driving Strategic and Organizational Agility

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


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