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Community Lead Generator

Primary Location: Philadelphia, Pennsylvania
Additional Locations: PA-Harrisburg, PA-Philadelphia
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Description:
Responsible for driving the generation of sales leads and health plan awareness by contributing to, executing and monitoring strategic plans which include community outreach, relationship building, sales seminars, outreach activities, and public relations programs.


Fundamental Components:
• Partners with sales teams to identify and prioritize key agencies and community-based organizations for engagement to support sales pipeline and promote health plan presence.
• Develops and maintains a favorable relationship with the surrounding community organizations. Interacts with the assigned groups and individuals to foster corporate visibility and to create a positive image of the company. Collects, analyzes and reports data on current and prospective membership.
• Contributes to the development of short and long-term strategies and targeted initiatives for community engagement and lead generation in their assigned geography.
• Plans and facilitates outreach activities, special events, and presentations to generate sales leads in support of the health plan’s sales and membership growth goals and increase awareness of the health plan’s presence in the community.
• Coordinates event logistics including reserving space, catering, communication, distributing materials, facilities support and coordination with marketing to support proper advertisement of events.
• Ensures adequate pre-sales or other collateral materials are available to participants in any sales or member seminar as appropriate.
• Maintains compliance with the marketing guidelines of the state laws and regulations. Determines type of event as defined by CMS and files events appropriately with CMS based on the Managed Care Marketing Guidelines
• Obtains sales leads (consent to contact cards, etc.) and ensures they are appropriately documented in sales management system.
• Delivers individual or group presentations to potential members.
• Exhibits behaviors outlined in the Employee
Behaviors
.


Background Experience:
• 3-5 years of experience in event planning and community development building key contacts.
• 3-5 years of experience with Medicare/Medicare Advantage.
• Demonstrated relationship management skills; capacity to quickly build and maintain credible relationships at varying levels of the organization simultaneously
• Strong organization skills, creativity and member focused approach
• Bilingual


Education/Certification Requirements:
• College degree or equivalent work experience
• Licensing as required by state
Additional Information (not mandatory to complete):
• Presentation skills
• Complies with all state requirements in the state where job duties are performed
• Experienced with Microsoft Office products



Additional Job Information:
Presentation skillsComplies with all state requirements in the state where job duties are performedExperienced with Microsoft Office products

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)

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