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Senior Campaign Analytics Consultant - 67880BR

Primary Location: New York, NY
Additional Locations: NY-New York
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Description:
Are you passionate about healthcare and looking for a place where you can have a tangible impact on a fortune 100 company? Looking for opportunities to use cutting edge technologies analyzing petabytes of data in a world class Hadoop cluster to generate insights and drive business performance? Aetna/CVS Analytics & Behavior Change is focused on delivering strategically impactful programs to grow our business and help our members across all life stages feel the joy of achieving their best health, in their own way.

This role will help accelerate commercial group insurance membership using data & in-depth analysis to improve marketing campaign strategy. This role is open to our NYC, Wellesley MA, and Hartford CT locations.


Fundamental Components:
  • Senior marketing analytics consultant advising on marketing campaign strategy supporting Business-to-Consumer and/or Business-to-Business programs
  • Engage with commercial & marketing stakeholders on a regular basis to identify opportunities to implement data science solutions
  • Lead large, cross-functional team with Marketing, Media, Agency, etc. to design, setup and optimize multi-channel marketing campaigns (email, digital, direct mail, etc.)
  • Conduct in-depth post-campaign analysis to understand key performance drivers and make actionable recommendations
  • Develop dashboards & self-service visualization tools to enable data-driven decision making in marketing
  • Build & maintain deep understanding of the commercial group insurance business environment and the key drivers of growth
  • Performs analyses of structured and unstructured data to solve multiple and/or complex business problems utilizing advanced statistical techniques and mathematical analyses
  • Use strong programming skills to explore, examine and interpret large volumes of data in various forms


Background Experience:
  • Minimum 5 years relevant business and analytical experience
  • 3+ years of experience leading analytics initiatives with track record of business impact
  • 3+ years of experience using programming tools such as R, SQL, SAS or Python
  • In-depth knowledge of marketing campaign design methodologies and techniques: A/B and experimental test design, holdout control setup; building and using segmentations and propensity models, etc.
  • Anticipates and prevents problems and roadblocks before they occur
  • Demonstrates strong ability to communicate technical concepts and implications to business partners
  • Tableau or similar visualization tool experience preferred
  • Digital advertising / marketing data analysis experience preferred


Potential Telework Position:
No

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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