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Salesforce Marketing Cloud Senior Specialist (Behavior Change Marketing)

Primary Location: New York, NY
Additional Locations: NY-New York
The Salesforce Marketing Cloud Senior Specialist is a multi-channel marketing architect who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud – and more broadly, your team’s marketing technology “backbone” – you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job, and becomes more about population health management.

Fundamental Components:
  • Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
  • Partner effectively with agile, cross-functional teams to drive successful campaign execution
  • Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
  • Audience / List segmentation and contact management using SQL
  • Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity
  • Managing the digital engagement role for Journeys

Background Experience:
  • Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
  • Ideally professional experience of 3+ years (with some experience in multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
  • Working knowledge of HTML and email design principles
  • A familiarity of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
  • Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
  • Database management/SQL experience preferred
  • Project Management skills
  • Experience managing multiple simultaneous projects from concept to completion under tight deadlines
  • Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging
  • Strong quantitative skills and desire to make data-driven decisions
  • Agile team experience preferred

Additional Job Information:
In addition to playing a role in helping shape the martech landscape at Aetna, you have a chance to be on the cutting edge of marketing the largest healthcare company in the United States! The Behavior Change Marketing organization is part of a “Transformation” business unit stood up after the integration of Aetna and CVS Health (now a “Fortune 10” company in scale). This organization has four small teams producing high volume test & learn on different permutations of messaging and behavioral economic principles. There is a heavy partnership with data science, which develops predictive models to identify the Aetna members that should be getting an intervention message.

Functional Skills:
Information Technology - Data / info management & architecture, Marketing - Communications, Project Management - Communications Management

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


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