Salesforce Marketing Cloud Architect (Behavior Change Marketing) - 62933BRPrimary Location: New York, NY
Additional Locations: NY-New York Apply
The Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our high-impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud, you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job!
Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
Partner effectively with agile, cross-functional teams to drive successful campaign execution
Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
Audience / List segmentation and contact management using SQL
Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity
Managing the digital engagement role for Journeys
Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
Working knowledge of HTML and email design principles
A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
Database management/SQL experience
Project Management skills
Experience managing multiple simultaneous projects from concept to completion under tight deadlines
Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging
Strong quantitative skills and desire to make data-driven decisions
Agile team experience preferred
As your team’s marketing technology and operational “backbone”, you will partner directly with business executives, marketing strategists, data scientists, and other creative talent to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job!
In addition to playing a role in helping shape the martech landscape at Aetna, you have a chance to be on the cutting edge of marketing the largest healthcare company in the United States! The Behavior Change Marketing organization is part of a “Transformation” business unit stood up after the integration of Aetna and CVS Health (now a “Fortune 10” company in scale). This organization has four small teams producing high volume test & learn on different permutations of messaging and behavioral economic principles. There is a heavy partnership with data science, which develops predictive models to identify the Aetna members that should be getting an intervention message.
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