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A new day in healthcare. Together, CVS Health and Aetna help people on their path to better health.

Marketing Operations Specialist

Primary Location: New York, NY
Additional Locations: NY-New York
The Behavior Change Marketing Operations Specialist serves as a cross-team support function for operational & project management workstreams in the "Behavior Change Pods" agile marketing organization -- this is the Aetna Marketing test & learn innovation group. The Specialist needs to have a fundamental awareness of the entire portfolio of "Next Best Actions" that help members get healthier, reduce medical cost, improve our Stars ratings, and raise member satisfaction.

This is a key role in Aetna's Behavior Change Marketing organization. Trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job! Come onboard and help us define and build the team.

Fundamental Components:
  • Develop key artifacts/documents that drive key partnership touchpoints within the Aetna-CVS enterprise. (This will support connectivity with leaders from Marketing Analytics; Social Media strategy & response; Service Operations; HEDIS quality; Government Marketing; Medicare Stars; Marketing Creative Agency)
  • Own the roadmap for our website and paid digital outreach
  • Evolve key artifacts used internally and own key processes within the Behavior Change department to ensure we are a "well-oiled machine"
  • Synthesize learnings from our "test & learn" marketing experiments on a regular basis
  • Report on department financials (consolidating expense trackers in Excel; requires data cleaning, manual table manipulation, reconciliation to actuals accrued, and analysis)
  • Own and groom the playbook that codifies our operating model
  • STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – from strategy, through creative development, through execution deployment

Background Experience:
  • This role may be appropriate after 2+ years of general “project management” experience (with desire to stretch into a marketing environment), OR 2+ years of general marketing strategy/operations experience, OR 1-2 years of pre-MBA consulting experience
  • Must have strong-to-expert PowerPoint skills (will be a heavy part of building deliverables for this job)
  • Ideally has comfort with core Excel skills (enough for basic manipulation, pivots, reporting, etc)
  • Strong attention to detail is critical
  • Degree or coursework in marketing is preferred, but not required
  • Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required

Additional Job Information:
This role will serve as a “chief of staff” to lead key responsibilities on behalf of the leadership (Director through Executive Director level) within the Behavior Change Marketing organization. This is a unique opportunity to get exposure to the entire portfolio of behavior change / “next best action” campaigns that cut across four pod teams!

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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