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Aetna is now a CVS Health Company

Marketing Operations Specialist (Behavior Change Marketing)

Primary Location: New York, NY
Additional Locations: NY-New York
The Behavior Change Marketing Operations Specialist is the center of all operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization -- this is the Aetna Marketing test & learn innovation group. The Specialist will execute marketing operations for a portfolio of "Next Best Actions" that help members get healthier, reduce medical cost, improve our Stars ratings, and raise member satisfaction.

This is a key role in Aetna's Behavior Change Marketing organization. Trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job! Come onboard and help us define and build the team.

Fundamental Components:
  • Manage the “operational backbone” of a ~6 person cross-functional marketing team delivering educational campaigns to Aetna members
  • Ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
  • Manage trafficking of marketing campaigns within the Aetna ecosystem – legal & compliance, Medicare review functions, CVS intake processes, field communications, and other submissions
  • Manage vendor interactions for direct mail, phone calls, and ‘innovation’ tech partnerships as needed
  • Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with a Proofreader, Email Production Lead, and Salesforce Marketing Cloud Architect
  • Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”
  • Synthesize learnings from our "test & learn" marketing experiments on a regular basis
  • Manage Pod finances and other reporting/dashboards
  • STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment

Background Experience:
  • Ideally has 2+ years in a marketing operations role in a large corporation (ideally working with some combination of email, SMS, direct mail, IVR/phone, Facebook ads, paid search, and web)
  • May be appropriate with 2+ years of general “project management” experience (with desire to stretch into a marketing environment), OR 2+ years of general marketing strategy/operations experience, OR 1-2 years of pre-MBA consulting experience
  • Ideally has some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc)
  • Strong attention to detail is absolutely critical – in order to ensure “six sigma” levels of error-free campaign delivery
  • Degree or coursework in marketing is preferred, but not required
  • Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required
  • Experience for healthcare industry is preferred, but not required – but a passion for healthcare is necessary!

Additional Job Information:
In addition to playing a role in helping shape the creative culture at Aetna, you have a chance to be on the cutting edge of marketing the largest healthcare company in the United States! The Behavior Change Marketing organization is part of a “Transformation” business unit stood up after the integration of Aetna and CVS Health (now a “Fortune 10” company in scale). This organization has four small teams producing high volume test & learn on different permutations of messaging and behavioral economic principles. There is a heavy partnership with data science, which develops predictive models to identify the Aetna members that should be getting an intervention message.

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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