Marketing LIS/DSNP ManagerPrimary Location: New York, New York
Additional Locations: CT-Hartford, IL-Chicago, MA-Wellesley, MN-Minneapolis, NY-New York Apply
The position will support targeted programs to Low Income customers by developing advertising campaigns and marketing collateral with a differentiated value proposition. In addition, the role will broaden by developing new Market models and additional opportunities for local Markets, CBOs, retail outlets, providers, and distribution partners.
- Lead the development of the customer value proposition, go-to-market strategy, and optimal channel mix that compel customers, members, local Market stakeholders, and B2B relationships to act.
- In partnership with the sales team, create an end to end marketing program which drives sales across touch points (i.e., B2C advertising, sales collaterals) and ensure individual pieces add up to greater than the sum of its parts.
- Measure and continuously improve: Procure activity reports, e.g., how our experience designs are changing member behavior, and feed them back into segmentation, product development and engagement strategies.
- Facilitate the development of project briefs, always questioning the briefs and the work, demanding actionable insights, and encouraging dialogue to drive out Why.
7+ years of relevant experience Direct experience with DSNP plans marketing at a health plan
Knowledge of Medicare, Medicaid or DSNP marketing strongly preferred
Oversight of advertising/creative preferred (including traditional such as print, TV, radio; grassroots; and digital such as social, video, SEO)
Polished instincts, demonstrated through excellent analytical skills, strategic thinking, and creative problem solving
Solid business writing skills, and experience presenting information both orally and in writing
Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Direct marketing/7-10 Years
Functional - Marketing/Promotional and collateral materials/7-10 Years
Functional - Marketing/Communications/7-10 Years
Technical - Desktop Tools/Adobe Acrobat Suite v5/4-6 Years
Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years
Leadership/Developing and Executing Strategy/ADVANCED
Leadership/Anticipating and Innovating/ADVANCED
General Business/Communicating for Impact/ADVANCED
General Business/Turning Data into Information/ADVANCED
Full-Time Telework (WAH)
Location preferences as New York, NY; Hartford, CT; Wellesley, MA
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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