Marketing Campaign Analytics Lead - 60721BRPrimary Location: New York, NY
Additional Locations: CT-Hartford, NY-New York Apply
Are you a problem solver that uses data to drive decisions and answer complex
questions in a fast-paced environment?
Are you an expert in applying data management and manipulation skills to solve business
Are you able to shift between detailed exploration and broad strategic thinking to
propel marketing performance?
If you answered yes to these questions, we would like to join with you on the journey to transform
healthcare in the U.S.
Summary: Leads and participates in the development, validation and delivery of algorithms, statistical models and reporting tools. Solves complex analytical problems.
60721Fundamental Components: Partners with marketing managers to understand business needs for driving results
through direct to consumer marketing campaigns.
*Adept at gathering business requirements from non-technical people and translating
into technical documents.
*Responsible for development of direct mail, email and programmatic marketing campaigns.
*Practical application of marketing models and segmentation for accurate selection and test design.
*Designs, implements, and measures test and learn initiatives to understand optimal ways
to improve customer experience and sales results.
*In a relatively flat organization, communicates effectively with a wide range of
audiences from marketing peers to senior management
Background Experience: *3 - 5 years of directly relevant experience in quantitative business analysis (direct to consumer experience preferred, but not required) preferably in healthcare, insurance or financial services.
*Proficiency in several areas of data management, database marketing, campaign execution and design of experiment.
*Experience in manipulating large datasets and developing quality control procedures.
*Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
*3 or more years of experience using SAS, SQL, R and Tableau.
*Experience with Adobe, Unica, Epiphany, Salesforce or other CRM platforms.
*Experience with SQL, Oracle, Hadoop, Hive and similar data management technologies.
*Master’s degree in quantitative field
Potential Telework Position: No Percent of Travel Required: 0 - 10% EEO Statement: Aetna is an Equal Opportunity, Affirmative Action Employer Benefit Eligibility: Benefit eligibility may vary by position. Candidate Privacy Information: Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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