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Aetna is now a CVS Health Company

Creative Lead (Art Director, behavior change marketing) - 65084BR

Primary Location: New York, NY
Additional Locations: NY-New York
The Creative Lead is an Art Director (ideally with UX and conceptual experience) responsible for creating highly compelling and persuasive communications across channels to drive marketing campaigns focused on improving health outcomes 20+ million members. Will lead creative strategy and execution in print and digital direct marketing.

In partnership with a dedicated copywriter and business leaders, you will shape the member experience through creative development in the NYC-based "Behavior Change Pods" agile marketing organization -- this is the Aetna Marketing test & learn innovation group. Your campaigns will activate a portfolio of "Next Best Actions" that help members get healthier, reduce medical cost, improve our Stars ratings, and raise member satisfaction. This is more than just a marketing job! Come onboard and help us define and build the team.

Fundamental Components:
The Creative Lead will apply behavioral economic principles and an understanding of personas to write and design highly personalized marketing campaigns. This most often comes in the form of email, direct mail, SMS, and call scripts (live and IVR). There will also be creative development in social media advertising (e.g., Facebook ads) and responsivemicrosites, in partnership with a web developer. This is an extremely impactful and exciting role that is best suited for someone who is passionate about applying their creative skills to build meaningful content and user experiences to disrupt healthcare. Individuals should be flexible, and able to react and quickly adapt to strategic changes and roadblocks.

You will be an individual contributor on a cross-functional “pod” team that includes a marketing strategist, copywriter, marketing operations specialist, marketing technologist, and data scientists. The broader department has a dedicated web developer, email production lead, and proofreader.

Background Experience:
  • 5+ years professional experience in art direction / graphic design in an agency or brand marketing environment including but not limited to e-mail, direct mail, social media, and digital design
  • Energetic, action-oriented, and passionate about changing healthcare
  • An interest in partnering with data science teams to drive more insight into personas and to build better content
  • Some professional experience with PowerPoint (in building creative briefs / communication materials to pitch your vision)
  • Strong attention to detail is critical – in order to ensure “six sigma” levels of error-free campaign delivery, particularly with rapidly changing needs
  • Experience working in an Agile methodology and/or rapid test and learn environment is preferred, but not required
  • Experience in a large corporate environment a plus
  • Experience in Medicare a plus

Additional Job Information:
In addition to playing a role in helping shape the creative culture at Aetna, you have a chance to be on the cutting edge of marketing the largest healthcare company in the United States! The Behavior Change Marketing organization is part of a “Transformation” business unit stood up after the integration of Aetna and CVS Health (now a “Fortune 10” company in scale). This organization has four small teams producing high volume test & learn on different permutations of messaging and behavioral economic principles. There is a heavy partnership with data science, which develops predictive models to identify the Aetna members that should be getting an intervention message.

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Click To Review Our Benefits (PDF)


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