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Community Events Coordinator

Primary Location: Louisville, Kentucky
Additional Locations: KY-Louisville
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Description:
Responsible for generating sales leads by identifying and developing relationships with community organizations, provider groups and other senior organizations. Plans and facilitates sales seminars, both formal and informal. Plans and facilitates outreach within the community.

Fundamental Components:
  • Provides support to assigned territory, field service representatives (sales agents) and assigned external broker agents.
  • Plans and facilitates outreach activities, special events, and presentations to generate brand awareness, identify relationship opportunities and strength Aetna relationship in Market. Will result in sales leads and membership retention in support of the health plan’s sales and membership growth goals and increase awareness of the health plan’s presence in the community.
  • Plans and facilitates outreach activities, special events, and presentations aimed at member retention and improvement in member experience.
  • Responsible for event logistics including reserving space, catering, communication, distributing materials, facilities support, and other similar activities.
  • Monitors and/or participates in the preparation and tear down for the event.
  • Ensures adequate pre-sales or other collateral materials are available to participants in any sales or member seminar as appropriate.
  • Manages budget, negotiates with venues as required, orders and manages inventory of promotional items for events.
  • Determines type of event as defined by CMS and files events appropriately with CMS based on the Managed Care Marketing Guidelines
  • Obtains sales leads (consent to contact cards, etc.) and ensures they are appropriately documented in sales management system.
  • Coordinate with marketing to support proper advertisement of events (fliers, direct mail, newspaper, etc.) Delivers individual or group presentations to potential members.
  • Performs other duties as required.


Background Experience:
  • Grass roots marketing/lead generation experience required.
  • Demonstrated presentation skills required.
  • 3-5 years’ experience in community development, building key contacts within the community.
  • Experience with Microsoft Office products (Word, Excel, Project, PowerPoint, Outlook).
  • Previous experience working with the Medicaid or Medicare population preferred.
  • Minimum of three years’ recent and related outreach experience working with providers or members, and/or government program managed care product experience preferred
  • Complies with all state requirements in the state where job duties are performed.
  • Bilingual preferred
  • Must be able to work a flexible schedule including weekends and off-shifts as required.
  • Appropriate sales licensure required.
  • Bachelor's degree preferred.
  • High school diploma or equivalent.


Required Skills:
General Business - Managing Sales Relationships, Leadership - Developing and Executing Strategy, Sales - Strategic Prospecting

Desired Skills:
Sales - Knowing Customers, Sales - Knowing Markets, Technology - Leveraging Technology

Functional Skills:
Marketing - Promotional and collateral materials, Marketing - Sales support, Marketing - Strategy development, Sales & Service - Strategy development

Technology Experience:
Desktop Tool - Microsoft PowerPoint, Desktop Tool - Microsoft Project, Desktop Tool - TE Microsoft Excel

Education:
Insurance - Life and Health Insurance License

Potential Telework Position:
Yes

Percent of Travel Required:
50 - 75%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)

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