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A new day in healthcare. Together, CVS Health and Aetna help people on their path to better health.

SMS Content Specialist

Primary Location: Hartford, Connecticut
Additional Locations: CT-Hartford
Come join our new and growing Digital Communications team.

The SMS Content Specialist is a key team member within the team. This person will write engaging copy that connects members, and other audiences, during different stages in their health care journey. In this new role, you will have the opportunity to shape, define, execute and evolve the voice of consumer marketing and member communications. Provide subject matter expertise in SMS governance and offer guidance around channels standards and ensure that legal requirements are met.

Fundamental Components:
- Works in a fast paced and agile work environment.
- Creates compelling copy to increase engagement, activation, and retention.
- Ensures all copy is accurate, up to date and in the correct tone of voice, aligned with brand guidelines where available
- Evaluates and takes direction from Marketing briefs to solve business problems through creative execution
- Provides strategic editorial leadership to develop content solutions that support business goals and conversion needs while delighting users

Background Experience:
2-4 years of professional copywriting experience
Strong writing, editing, proofreading skills
Strong background in digital marketing
Collaborative and enjoys working across multiple teams
Strong leadership skills with the ability to effectively multi-task, managing multiple projects and people simultaneously and leverage knowledge and experience from project to project and rapidly comprehend, retain and share information
Proven ability to work in fast paced environment

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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