Multi-Channel Campaign SFMC ArchitectPrimary Location: Hartford, Connecticut
Additional Locations: CT-Hartford Apply
The Salesforce Marketing Cloud Engineer is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce.com/Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis. Come onboard and help us define and build the team.
61198Fundamental Components: - Responsible for multi-channel campaign execution including segmentation, design, and reporting.
- Will utilize the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
- Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
- Audience / List segmentation and contact management using SQL
- Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
- Managing the digital engagement role for Journeys
Background Experience: Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with
ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in
Salesforce Marketing Cloud - email marketing provides a strong foundation)
Working knowledge of HTML and email design principles
A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
Database management/SQL experience
JQuery, HTML and JSON a plus
Project Management skills
Experience managing multiple simultaneous projects from concept to completion under tight deadlines
Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
Strong quantitative skills and desire to make data-driven decisions
Potential Telework Position: No Percent of Travel Required: 0 - 10% EEO Statement: Aetna is an Equal Opportunity, Affirmative Action Employer Benefit Eligibility: Benefit eligibility may vary by position. Click here to review the benefits associated with this position. Candidate Privacy Information: Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
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