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A new day in healthcare. Together, CVS Health and Aetna help people on their path to better health.

Marketing Communications Specialist

Primary Location: Hartford, Connecticut
Additional Locations: CT-Hartford
Provides writing, editing, project management and marketing communications consultative services to assigned businesses area.
Role primarily focuses on education, adoption and retention campaigns for PayFlex business.

PayFlex has been in the benefits administration business for more than 30 years, dedicated to health care account offerings. We help nearly three million employees across the country fund their out-of-pocket health care expenses with pre-tax dollars and lower their taxable income. Our experience has propelled us forward to evolve our offerings beyond the standard pre-tax offerings and with a refocused purpose to make it simple to plan, pay, and save for personal well-being. As part of CVS Health, we’re on the verge of revolutionizing the consumer health care experience.

At PayFlex we know that the culture of our organization is the key to our success. If you align to our purpose, then you may be the right person to join this new, dynamic, and fun team. We can’t wait to meet you!

Fundamental Components:
  • Consults with customer(s), which may include Senior Management, on marketing/communications initiatives critical to business' success.

  • Writes employee communication materials to support member adoption and engagement. Manages communications projects (e.g., budget, resources, production, distribution, evaluation).

  • Consult and guide clients with best practices for member campaigns before, during and after OE to drive adoption and engagement
  • Use business analytics, consumer research and competitive intel to develop effective member engagement tools and campaigns
  • Develop, measure and report on campaign successes
  • Manage all open enrollment flyers, presentation templates, giveaways(sourcing/inventory/access)
  • Training, sourcing, management of temps for onsite support during Open Enrollment season (approx. 20 reps)
  • Manages all OE communications, including custom client communications as needed

Background Experience:
Marketing professional with a minimum of 3-5 years in campaign communications with proven success.

Experience with MS Office (Word, Excel, PowerPoint and Outlook)
Prior experience with CRM - Salesforce Marketing Cloud

Additional Job Information:
Expertise in communication or editorial work desired.

Required Skills:
General Business - Communicating for Impact, General Business - Demonstrating Business and Industry Acumen, General Business - Turning Data into Information

Desired Skills:
General Business - Consulting for Solutions, Leadership - Anticipating and Innovating, Leadership - Collaborating for Results

Functional Skills:
Communication - Member communications, Marketing - Communications

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests

Click To Review Our Benefits (PDF)


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