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Digital Director - 12 month FTC

Primary Location: Farnborough, HANTS
Additional Locations: HANTS-Farnborough
About Aetna
Aetna are a leading diversified health care benefits company, serving an estimated 44 million people. We offer industry-leading information, tools and resources to help people achieve their best possible health. A Fortune 5 company, Aetna is the third largest health care benefits company in the United States.
Aetna’s global business, Aetna International, is one of the world’s largest and most prominent providers, with more than 650,000 members worldwide and a direct settlement network of over 125,000 hospitals and clinics.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare across the globe. We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
As well as some excellent benefits and a fantastic working environment, we will give you the space to grow and provide you with opportunities to learn new skills to keep you developing personally and professionally.
Join us and help turn health ambitions into achievements.
Role Summary
We’re looking for a commercially minded Digital Director for 12 months to take our Mobile App capabilities to the next level. You will be focused on leading digital strategy, ideation and delivery of Aetna International’s digital portfolio enabling a personalised and relevant consumer experience that connects with our brand and helps our customers when they need us most.
Your typical day will include:
Leading digital projects to drive and support the channel strategy, operating plans, media management, digital asset support and management.
Applying creative digital practices and techniques to drive and deliver business objectives.
Assessing and implementing the next iteration of a smart, integrated, and automated digital marketing ecosystem focusing on mobile platform, and mobile solutions in a customer’s journey across regions.
Commanding Aetna brand and digital guidelines and ensuring they are consistently applied across assets.
Developing proficiency in understanding digital products, concepts, and working to deliver initiatives in an agile methodology.
Leading projects with notable complexity and risk with business area implications.
Leading committees and serving as a SME lead on digital initiatives with teams and business partners.
Anticipating and solving highly complex problems with broad impact on the business area and developing innovative solutions.
Whst you'll need:
You’ll be an independent leader with strong project management discipline and the ability to engage and manage cross-enterprise resources
Well versed in delivering Mobile & App solutions and delivering tangible results.
A strategic and innovative mindset with an ability to conceive and implement concepts and strategies and oversee them to completion
The ability to collaborate successfully, build relationships and influence internal/external stakeholders
Extensive experience of innovation and product development
Fluency in Digital technologies and platforms
Experience of using/understanding of Agile methodology and related methods
Excellent communication including written, diagrammatic and oral with the ability to translate complex ideas to both a non-technical and technical audience
The Perks
Competitive salary
Discretionary annual bonus
7% Company Pension
Private healthcare + discounted lifestyle benefits including gym membership, flights & hotels
Life Insurance
Income protection insurance
25 days holiday plus bank holidays – rising to 30 days after 5 years!
We’ll help you grow by providing support for your professional development
Fresh fruit and drinks
Monthly employee appreciation lunches
Social activities – we work hard but like to have fun too!
Well-being initiatives to keep you healthy
We’d love to hear from you, so don’t forget to follow us on Twitter, LinkedIn or find us on Facebook!


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