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Manager, Community Development

Primary Location: Cincinnati, Ohio
Additional Locations: OH-Cincinnati, OH-New Albany, OH-Toledo
Responsible for working closely with the senior management team to develop and execute a variety of community outreach, media, and public relations programs to support the health plan’s marketing efforts for government programs.

Fundamental Components:
Assists with the collaboration of government program coordination by directing outreach staff to insure the marketing plan(s) comply with State contract guidelines. Assists with the development of all marketing and promotional materials; ensures all materials receive approval by the State. Develops, implements, and evaluates comprehensive marketing plans for the health plan’s community relations activities to promote regional government program membership growth and retention, including advertising, direct mail, product enhancement and development, and benefit design. Identifies key community organizations and coordinates efforts to participate, educate and promote the health plan(s) presence within the community. Develops and implements programs for each region to generate media coverage. Coordinates community and public relations events. Manages the government programs eligibility determination and recertification staff as necessary. Manages the department budget; controls expenses while meeting performance requirements. Recruits, develops, and motivates staff. Initiates and communicates a variety of personnel actions including employment, termination, performance reviews, salary reviews, and disciplinary actions. Performs other related duties as assigned.

Background Experience:
Related copywriting and proofreading experience
Minimum of one year of recent and related supervisory or project lead experience
Minimum of seven years’ recent and related experience in community relations or related field
Bachelor's degree in a closely-related field, or equivalent combination of education and experience.

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests

Click To Review Our Benefits (PDF)


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