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Marketing Operations Specialist, Multicultural Marketing

Primary Location: Chicago, IL
Additional Locations: AZ-Phoenix, CT-Hartford, IL-Chicago, MA-Wellesley, NY-New York, OH-New Albany
Responsible for contributing to the Medicare marketing team with a focus on execution of Multicultural marketing plans and campaigns aligned to a single unit or function.

Fundamental Components:
Contribute to the development of Multicultural campaign strategy, including specific programs, audience targeting, channel and platform strategy. Partner with cross-marketing partners (regional marketing managers and sales directors) to ensure coordination and successful deployment of campaign. Analyze campaign results and insights to inform future strategy and in-flight updates/changes to maximize performance. Uses a wide application of principles, theories, concepts and draws on previous experience to determine a proper course of action. Actively participates in shorter-term projects and is accountable for performing analysis and other critical tasks that support the end result. Take ownership of assigned projects. Raise issues and proposes suggestions as appropriate. Provide input into decision making process. Demonstrate fundamental understanding of intradepartmental products, programs, processes and policies; research problems and issues. Demonstrate fundamental understanding of marketing strategy.

  • Maintaining project plans and timelines
  • Development and Creation of marketing materials
  • Set meetings and follow up notes/action items
  • Break projects into manageable actions and set timeframes
  • Liaise with internal and external clients to identify and define requirements, scope and objectives
  • Make sure client needs are met as projects evolve
  • Monitor project progress and handle any issues that arise
  • Act as point-of-contact and communicate project status to all participants
  • Program performance tracking

Background Experience:
Experience in program, project, and vendor management.
B2B and/or B2C experience.
Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles.
1+ year of experience, or previous internship experience, in marketing or a related field.
Bachelor’s Degree in Business, Marketing, Communications or other related field, or related experience.
Bilingual candidate with secondary language required.

Required Skills:
General Business - Consulting for Solutions, General Business - Ensuring Project Discipline, Leadership - Fostering a Global Perspective

Desired Skills:
Finance - Creating Profitable Customers, General Business - Consulting for Solutions, General Business - Turning Data into Information

Functional Skills:
Communication - Public Affairs - grassroots campaigns, Marketing - Promotional and collateral materials, Marketing - Sales support, Project Management - Cross-functional project management, Project Management - Project Leader

Technology Experience:
Desktop Tool - Microsoft PowerPoint, Desktop Tool - TE Microsoft Excel

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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