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Marketing Communication Account Manager - Digital

Primary Location: Hartford, CT
Additional Locations: CT-Hartford, IL-Chicago, MN-Minneapolis
Medicare is a top growth area for Aetna as an enterprise and for the Government business. In 2019, the Group Retiree business will be responsible for over $10 billion in revenue. This marketing position is a key contributor in driving growth goals for the Group Retiree business by supporting sales, retention and conversion strategies through customer specific go-to-market strategies and custom marketing and communications campaigns.

Fundamental Components:
  • Provides writing, editing, project management and marketing communications services for the Group Retiree business. This position will have a strong digital component, including managing and updating websites, reporting and interpreting analytics, email campaigns, sharing best practices, etc.
  • Proactive in advising multiple communications strategies, including potential digital solutions for Group Retiree customers and members.
  • Understanding of data-driven, personalized communications; from identifying appropriate opportunities to working through production processes with various data sources/teams and printing partners.
  • Partners with Group Retiree and Business Segment sales and account management teams in consulting with customers on targeted marketing and communications initiatives.
  • Plans, researches, writes and edits communications materials (e.g. sales presentations and executive summaries, marketing collateral, scripts, special events, tradeshows, external meetings, etc.) for customer-specific initiatives.
  • Manages communications projects including budget, resources, production, distribution and evaluation.
  • Supports desktop publishing, print production and fulfillment services for marketing and communication projects.
  • Actively shares new ideas and creative solutions, particularly digital, as part of client-specific marketing and communication initiatives.
  • Tracks, interprets and reports on digital assets using Google Analytics, and suggests data-driven business recommendations.
  • Strong collaboration with key internal partners including underwriting, sales, sales support, corporate marketing and other business development leads as appropriate, related to sales enablement initiatives.
  • Contributes to measuring effectiveness of marketing and sales enablement activities.
  • Key contributor in ensuring delivery of customer commitments related to marketing and communications tactics.
  • Demonstrates independent thinking and initiative to drive toward business goals.
  • Successfully works across Aetna’s functions, business segments and markets to accomplish goals.

Background Experience:
  • 5+ years in developing marketing communications or editorial work for business to business or direct to consumer audiences.
  • 7+ years of experience in the marketing, communications, strategy, digital and benefits administration space.
  • Experienced in writing, website administration, social media, sales training and marketing communications execution.
  • This position requires a high level of professionalism and strong communication skills.
  • Must be proficient in Microsoft Office Suite and familiarity with content management programs and process.
  • Health and wellness benefits and/or retiree/Medicare experience is preferred.

Additional Job Information:
Expertise in communication or editorial work desired.

Required Skills:
General Business - Communicating for Impact, Service - Providing Solutions to Constituent Needs

Desired Skills:
Leadership - Developing and Executing Strategy, Service - Creating a Differentiated Service Experience

Functional Skills:
Communication - Web content and applications management, Marketing - Communications, Project Management - Communications Management

Technology Experience:
Desktop Tool - Microsoft Outlook, Desktop Tool - Microsoft PowerPoint, Desktop Tool - Microsoft Word, Desktop Tool - TE Microsoft Excel

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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