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Aetna is now a CVS Health Company

UX Copywriter/Content Strategist

Primary Location: Burlington, MA
Additional Locations: CO-Denver, MA-Burlington
Aetna Digital's mission is to transform health and wellness via best-in-class digital and in-person experiences that engage people and motivate them to live their healthiest lives. We are responsible for executing this digital strategy by developing the product roadmaps and building the infrastructure and features that meet the needs of our business and exceed the expectations of the people we serve.

We have launched a major initiative to redesign, optimize and merge our disparate digital assets into a simpler set of cohesive and valuable experiences for our members. Our team is a startup-like business unit within Aetna, which is designing, building and delivering this new, integrated digital experience for our users. To achieve this, we've introduced new thinking, technologies and processes to our organization that allow us to adapt quickly to change, while allowing our team members to work autonomously, purposefully and to grow professionally.

Leveraging your expertise in Big Data, IoT, Native Cloud, Application Development, Machine Learning and Deep Learning, you will join a product team that is building disruptive cloud platform that will transform the healthcare industry and improve the lives of hundreds of millions of people. Aetna Digital is a highly energetic, highly collaborative team that operates as a startup within the Aetna Enterprise. We want you to bring your talent and expertise to drive the change the is desperately needed within the healthcare industry.

Come Join Aetna Digital!

Fundamental Components:
Aetna Digital’s growing design team is looking for an experienced Content Strategist or UX Writer to help demystify the complexities of health care for our users, motivate them to take smarter and healthier actions, and celebrate their successes with them. We’re looking for a passionate, empathic person who can apply innovative approaches to helping people understand a wide range of health care subjects - whether it’s about insurance and benefits information or helping people take steps toward improved well-being.
Because we’re dedicated to empowering better decision making, you're familiar with recent trends and research around behavior change.
You have experience working on digital products (both web and native mobile apps), you like collaborating with product management teams and you understand the factors that drive feature prioritization.
You're comfortable working with multiple stakeholders in an enterprise setting, translating complicated business requirements into meaningful content experiences and you love problem-solving in cross-functional teams (Product, Research, UX, and UI).
You’re interested in contributing to the evolution of content strategy practices at Aetna Digital. You like optimizing processes, you’re a lifelong learner and you can succinctly communicate the value of content and content strategy to your partners across the organization.
The most important prerequisite is your passion for doing the right thing. With an audience of 20+ million people that's expected to grow quickly, every decision you make will matter and you will have an impact.
Core Responsibilities
Execute on content strategy in support of larger organizational goals and objectives
Oversee the proper usage of voice and tone for all digital assets created through Aetna Digital
Work with the product, design and research teams team to source or create the right content to educate, motivate and empower users
Collaborate with our UX researchers and data scientists to understand user behaviors and uncover new opportunities for engagement
Collaborate with our Accessibility team to design a content experience that meets or exceeds WCAG guidelines
Provide copy of varying fidelity levels to our UX and UI designers to facilitate testing and iterative design
Collaborate with marketing to create a seamless experience for users between products and contexts
Produce documentation like content models or copy decks that facilitate publishing or more efficient copywriting implementation
Author content in our publishing tools

Background Experience:
6+ years’ experience working as a UX Writer or Content Strategist on digital products and services
At least 4 years’ experience working at the enterprise level (health care experience is a plus but not required)
Experience authoring in content management systems
An understanding of how metadata can be used for personalization, targeting and information management
A passion for language, and experience using it to influence behavior and promote change
An ability to create clear, concise and compelling content
Experience integrating brand voice into personalized or segment-driven content
Relentless attention to detail
Exceptional writing, editing and research skills
Experience working collaboratively with multiple teams (Legal, Compliance, Design, UX, Product, Engineering, Marketing)
Experience with Agile (especially SAFe) preferred, but not required
Experience creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

Additional Job Information:
Dollar-for-dollar match up-to 5% of your 401(k) contributions!
Health care (HSA/FSA), dental, vision benefits, PTO
Gym / Showers
A top of the line MacBook Pro
Sit/stand desk
Free Parking (Burlington, MA office)
Aetna-sponsored refreshments, Friday lunches, etc.
Tuition reimbursement
Reimbursement also available for additional Certification, Training & Conferences

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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