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Digital Marketing Technology Manager

Primary Location: Buffalo, NY
Additional Locations: NY-Buffalo
Responsible for owning the development of a smart, integrated, and automated marketing and sales ecosystem that increases engagement, lead quality, and win rate. Leads the selection and management of platforms in Aetna's Marketing Technology stack and execute on strategy requirements and evolution of technology assets.

Fundamental Components:
Responsible for marketing technology selection, implementation, and adoption of our overall tech stack including: solutions for personalized consumer experiences, consumer data management, digital asset management, marketing analytics, enterprise community (Salesforce Chatter), API strategy, and emerging technologies. Design, rationalize, prioritize and commission marketing technology, both technical and process oriented, to support business activities. Influence and consult to lead implementation of new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Develop prototypes which put the project vision, user experience definition, content strategy and visual design into action. Explores and implements new practices and technology solutions to enhance navigation and functionality that will significantly improve user value perceptions. Rationalizes the company’s current digital ecosystem and leads the sun-setting of assets as needed. May lead review committee(s) to set update priorities and communicate process, timing and requirements for content adjustments to business partners. Owns existing digital governance processes & continuously review to drive greater efficiencies (limited instances). Employs best digital and CX practices to put forth recommendations for online components of larger Aetna business initiatives. In support of web interface needs, provide user centered design services including information & navigational design, wire-framing, & prototyping. Works to understand user goals, business goals, technology parameters, and design constraints to create a user experience that will deliver success for each of these areas.

Background Experience:
7+ years related experience with evidence of success and increasing levels of responsibility. Bachelor's degree or equivalent experience.

Additional Job Information:
Ownership for scaling and driving increased platform integration, automation of the sales and marketing ecosystems, attracting and driving broker engagement, quality of prospective brokers, consumer lead generation, conversion to RTS and sale for brokers and consumers respectively.

Required Skills:
Finance - Rewarding World Class Performance, Leadership - Driving Strategic and Organizational Agility, Sales - Strategic Prospecting

Desired Skills:
Finance - Servicing Customers Profitably, General Business - Communicating for Impact, Service - Demonstrating Service Discipline

Functional Skills:
General Management - Data tools: building & utilization, General Management - Process & quality improvement, Information Technology - Strategy & planning

Technology Experience:
System Management - Technical Troubleshooting, Telecommunication - Encryption Technologies

Potential Telework Position:

Percent of Travel Required:
0 - 10%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)


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