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Cross Channel Marketing and Organic Lead Generation Analytics Manager

Primary Location: Berkeley Heights, NJ
Additional Locations: NJ-Berkeley Heights
** This is a telecommute role and can reside anywhere in the U.S. **

Responsible for leading the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments.

Fundamental Components:
Develops and executes marketing strategies to meet business goals. Acts as a strategic advisor and uses advanced level marketing skills to contribute to the development of strategic company objectives. Effectively implements integrated planning and omni-channel campaigns that result in consistent customer experiences. Drives cross-functional business case development that quantifies consumer journey impact on business segments to influence business partners to invest in multicultural experience gap enhancements. Provides thought leadership and direction for marketing solutions. Develops the business/local market strategy and tactical operating plans working with the management team. Directs, monitors and coaches staff on internal customer promotions and communications activities. Develops, executes and monitors the marketing strategy and supporting activities.

Background Experience:
Experience in program, project, and vendor management.B2B and/or B2C experience.Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles.7+ years of progressive experience in marketing or related field. Master’s degree or MBA preferred.Bachelor’s Degree in Business, Marketing, Communications or other related field, or related experience.

Additional Job Information:
  • Manage day to day team execution and operations of the team with emphasis on supporting DTC and broker lines of line of business in order to provide data driven decision making process for maximizing return on marketing investment.
  • Formulates and implements predictive modeling, segmentation, elasticity of demand, LTV, NPV, impact on EBITDA as well as other relevant advanced analytical procedures. Identifies and leads analytical process improvement initiatives including, but not limited to, data sources, targeting techniques, test and learn initiatives, reporting and monitoring of marketing campaigns and efforts.

Required Skills:
Sales - Managing Competitive Networks, Sales - Strategic Prospecting, Technology - Selecting and Applying Technology Solutions

Desired Skills:
General Business - Consulting for Solutions, Sales - Strategic Prospecting, Technology - Justifying the Business Case

Functional Skills:
Communication - Communication Quality Control, General Management - Data tools: building & utilization, General Management - Process & quality improvement

Technology Experience:
Database - OLAP Services for MS SQL Server, Development Language - Visual Age Cobol EE (AIX), Development Tool - Microsoft Visual Studio

Potential Telework Position:

Percent of Travel Required:
10 - 25%

EEO Statement:
Aetna is an Equal Opportunity, Affirmative Action Employer

Benefit Eligibility:
Benefit eligibility may vary by position.

Candidate Privacy Information:
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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