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Strategy Medicaid Marketing Manager (RFP)

Primary Location: Albany, New York
Additional Locations: NY-Albany
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Skilled marketing professional to lead strategic marketing alignment with key Business Development partner in the Aetna Better Health Medicaid business.

POSITION SUMMARY
Strategic marketing professional leads client relationship with the Business Development team. Works with a cross-functional team to prepare responses to Medicaid Managed Care request for proposals (RFP) by engaging with business development leaders, proposal leaders and health plan leaders throughout pre-proposal response development as it relates to marketing opportunities, barriers and risks.

Fundamental Components:
With Medicaid managed care experience this marketer works with the Enterprise Intelligence team to perform population and competitor analysis that drives enhanced knowledge and understanding of the marketing opportunity. This includes gathering, analyzing, validating applicable data / information from internal and external sources. Drive resolution for decisions; problem solve and ensure process excellence throughout proposal response development.
Ensure strategies and decisions address applicable market expectations and priorities, support business development as the Medicaid marketing leader.
Lead tactical marketing requests and execution

BACKGROUND/EXPERIENCE desired:
7+ years of progressive experience in marketing or related field.
Experience in Medicaid Managed Care Required
State and/or local government experience
Experience in client services

EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

FUNCTIONAL EXPERIENCES
Functional - Marketing/Strategy development/7-10 Years
Functional - Marketing/Communications/7-10 Years
Functional - Government Relations/Public affairs/7-10 Years
Functional - Government Relations/State/7-10 Years
Functional - Products-Medicaid

TECHNOLOGY EXPERIENCES
Technical - Desktop Tools/Adobe Acrobat Suite v5/4-6 Years/End User
Technical - Desktop Tools/Microsoft Outlook/4-6 Years/End User
Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/End User
Technical - Desktop Tools/Microsoft Word/4-6 Years/End User

Telework Specifications:
Flexible telework/office based schedule( can live near any office location)

ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.





Benefit eligibility may vary by position. Click here to review the benefits associated with this position.



Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Click To Review Our Benefits (PDF)

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